CITE:Smallbiztrends.com
Women like technology. Women use it, all day long, just like men. Women do not want their technology products to look girlie. Oh, sure a small percentage of females like the feminine look, think pink, but the majority of women want products that are stylish and sleek. This information was derived from a study done by Saatchi @ Saatchi of British women who ranged in age from their mid twenties to their mid forties.
The propensity to make female products pink, which some refer to as the pink ghetto, is a mistake. Empowered women want the same thing that men do. The only difference in the women in the U.K. is that they require slightly fewer technical items than their male counterparts. The same probably holds true for women in the U.S. and elsewhere.
There is a false assumption that women don’t own as much technology as men, don’t like it as much or use it as often. Women are actually considered the “original early adopters” due to domestic technology, which they learned to use long before men did, if the men ever did learn how to use it. Women adapt to new technology quicker then men do.
Nevertheless, electronic stores are not keeping pace. They are not woman-friendly. Many women shop for tech products but fail to find them because they receive no help when they are in an electronics store. The employees must be (stupidly) waiting for a man to enter. It is the store employees’ “bad” when they erroneously assume that women are ignorant of technology and unenlightened.
Women don’t necessarily care what a product is capable of doing. They want something that satisfies their needs and uses, and they want to understand how to use it.
Women are busy. They don’t need bells and whistles. They need a product that works impeccably the first time and every time afterward.
Women are an ever-growing video game demographic, which stores should keep in mind. Findings from the recent Consumer Electronics show reveal that women are playing more games now than previously, and they are more interested in social gaming than men and enjoy playing games on Facebook. The report also revealed that women prefer tablets, laptops, smartphones while men prefer flat screen TVs.
MY TAKE:
Women like to talk, even if that communication is done online, via Facebook or other social media sites or chat rooms. Because women like to communicate and enjoy online entertainment, they are buying more and more technology to allow them to engage in these pastimes. Do not underestimate women’s interest in and knowledge about technology. If you do it is a mistake. You are going to lose money if you are in the electronics business and you are showing your ignorance and in the process are going to miss out on a lot of sales.







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